Photo Credit: LightArtLightArt Website
OVERVIEWLightArt creates custom light fabrications that accentuate your space varying from all types of architecture styles. They’re experts at turning your vision into reality.
ROLESenior UX/UI Designer
Research, Wireframes, Interaction, Visual Design, Prototyping & Testing, Content Entry
Background
LightArt produces custom, beautifully hand-crafted lighting fabrications that can accentuate any room. Their work is visually compelling, but their website didn’t emulate the same visual appeal. From the front-end, there was no narrative, clear call-to-action and it lacked showcasing the elegant work that they produce. From the back-end, LightArt needed more creative control and flexibility to manage their site.
Research
LightArt’s target audience had multiple layers:
Trade Professionals — who use the site to find additional resources and information about the products
LightArt Customer Service Representatives — LightArt’s internal team who would eventually help curate your order for purchase
Prospective Customers — typically businesses who want to outfit an area in a building
We needed to ensure the design, content and flow of the site would be optimal for both the trade professionals and the representatives as well as any prospective customer who is perusing the site looking for more information about the products and the company itself.
Content Block Library
To ensure LightArt gets the control and flexibility they want, we suggested and ultimately proceeded with the same content management system we used for the Sound United websites. The content block library consisted of a myriad of block options with varying complexity.
Foregoing Wireframes
Along with identifying the content block library, a lengthy brainstorm session was had. Unfortunately I was unavailable to attend, so no photos were collected for me to show you just how successful the meeting was. On a large wall, page templates were identified for each section of the site that was identified in the IA. From there, post-its were placed on each template to designate what type of content would appear on each page. Because the content blocks themselves were fairly prescriptive, it was agreed to skip the wireframes and go straight into the design.
Solution
There were a multitude of downloadable resources added, an inspiration gallery that is filterable to help the user find a lighting solution, video catalogs as well as more story-telling content about the products themselves. The new site drove up engagement and was LightArt was very pleased with the new visually immersive responsive website.
Check out LightArt’s site
